Deleting Your Account
Deleting your A vs B account permanently removes your personal data and your access to every organization you belong to. This action cannot be undone.
Once you delete your account, your personal data is gone and cannot be recovered. There is no grace period and no way to restore a deleted account. Make sure you want to proceed before you continue.
What gets deleted
When you delete your account, A vs B permanently removes:
- Your name and email address.
- Your password hash.
- Your profile details, including your job function.
- Every personal access token you created.
- Your two-factor authentication setting.
- Your signed-in sessions, on every device.
- Your saved app preferences, such as dismissed announcements.
What is not deleted
Deleting your personal account does not delete the work you contributed to your organization. These items stay in the organization after your account is deleted:
- Experiments you created: an experiment belongs to the organization, not to the person who created it. It keeps running normally.
- Projects you created: projects stay active and accessible to other members.
- Variation code you wrote: code you contributed to experiments stays in place.
- Metrics, drafts, and settings you set up: metrics, saved drafts, preview links, notification rules, and integrations you configured keep working for the organization. Where the app used to show you as their creator, it now shows the creator as removed.
- Reports and historical data: all analytics data your experiments collected is kept for the organization.
In the audit log, your past actions keep their record. Your name and email are replaced with an anonymous label, such as "Deleted User #a1b2c3d4". This keeps a history of what happened, without keeping your personal details.
Organization membership
Deleting your account removes your membership from every organization you belong to. Other members no longer see you in the member list.
Are you the sole Owner of an organization, meaning no one else there holds the Owner role? Then you cannot delete your account while that is true. Hand the organization to another member first, from Org Settings, then come back here. See Transferring ownership. If another member already shares the Owner role with you, none of this applies: you can delete your account normally.
Being an ordinary member or an invited teammate never blocks deletion: your memberships are removed automatically as part of deleting your account.
How to delete your account
Open Account Settings
Click your avatar or initials in the top-right corner of the page, then click Account in the menu that opens.
Go to the Security tab
Click the Security tab at the top of the Account Settings page.
Find the Danger Zone
Scroll to the Danger Zone card at the bottom of the Security tab and click Delete Account. A confirmation window opens with a warning about what you are about to do.
Confirm with your email address
To prevent an accidental click, A vs B asks you to type your email address into a confirmation field. This proves you meant to trigger this action. Type your full email address exactly as it appears in your account.
Click Delete My Account
Click the Delete My Account button. If nothing else is blocking the deletion, your account is removed immediately and you are signed out and sent to the login page.
- Type your email address exactly as shown to unlock the Delete My Account button.
- This button stays disabled until your typed email matches your account exactly.
What success looks like
You are signed out and land on the login page. If you try to sign back in with your old email and password, A vs B tells you no account exists.
If it did not work
You will see an error message instead of being signed out. Your account has not been touched: you can keep using A vs B as normal. The most likely reason is the sole-Owner case covered in the callout above, which asks you to transfer ownership first. If the message says something else, contact A vs B support with the exact wording and they can help you finish deleting your account.
Things to do before deleting
Before you delete your account, consider:
- Download any data you need: export reports, CSV data, or experiment results you want to keep for your own records. Once your account is deleted, you no longer have access to the platform.
- Tell your team: if you manage active experiments, or you are the main contact for your organization's A vs B use, let your teammates know. That way, someone else can take over.
- Revoke personal access tokens used elsewhere: if any of your tokens run in scripts or CI/CD pipelines, replace them first with a token from another team member. Your tokens stop working when your account is deleted, and that will break any automation that relies on them.