Documentation

A vs B Documentation

Everything you need to ship confident A/B experiments, from installing the snippet to reading statistical results.

Start here

Set up your account, create a project, and run your first experiment.

Install the A vs B snippet on any website or app platform.

Understand the runtime lifecycle from snippet load to event tracking.

Create, configure, launch, and manage A/B experiments.

Build variations visually: edit text, styles, and layout without code.

Create and manage feature flags with environments, targeting rules, and SDK integration.

Define how you measure success with clicks, pageviews, events, and revenue.

Control who sees your experiments with URLs, devices, geography, and more.

Interpret experiment results, statistical significance, and health metrics.

Connect A vs B with analytics platforms and third-party tools.

Named, versioned lookup tables served at the edge: target lists, content by product, and recommendation feeds.

A native recommendation engine that turns order and product-view data into ranked, edge-served feeds.

Connect your product catalog once, then run recommendations, profit metrics, and merchandising from one always-fresh Live Catalog.

Deep dives on multi-context, holdouts, bandits, decision logging, and the differentiating primitives.

Side-by-side guides for moving from competing feature-flag platforms to A vs B.

Configure project-level options, snippet settings, and integrations.

Manage your organization, invite members, and configure roles and billing.

Manage your profile, passwords, two-factor auth, and API tokens.

SDK API docs, event tracking, custom segments, CLI, and local development.

Diagnose and fix common issues with snippets, experiments, and results.

Release notes for major A vs B updates.