Go to platform

Getting Started

Go from zero to a live A/B experiment in about 30 minutes. You'll create an account, set up an organization, add a project, add a snippet to your site, and launch your first test.

1Account2Organization3Project4Snippet5First experiment
Five steps from sign-up to a live experiment. Each page below covers one.
Where you'll end up: the A vs B dashboard, tracking every experiment in your project.

What is A vs B?

A vs B is an A/B testing platform. A/B testing means showing two (or more) versions of something (a headline, a button, a layout) to different visitors to see which one performs better. Instead of guessing, you let real visitor behaviour decide.

You build experiments, pick what counts as success (clicks, sign-ups, purchases), and A vs B tells you which version wins with statistical confidence.

Follow these in order

Each page builds on the one before it.

1. Creating your accountSign up and verify your email.
2. Creating your organizationThe container that holds your projects, team, and billing.
3. Creating your first projectOne project per website or app you want to test.
4. Installing the snippetTwo lines of HTML so A vs B can run experiments on your site.
5. Your first experimentBuild, publish, and watch results from your first A/B test.

What you need

Just two things: a web browser, and a website you can add a <script> tag to. A vs B works with anything: a WordPress blog, a Shopify store, or a React app.

Using feature flags instead?

The five pages above are the web-experiment path: a snippet on your site, an experiment built in the dashboard. If what you want is flags in your own code (an SDK you install, values you change without deploying), there is a parallel path for that. Pages 1 and 2 are shared; the rest differ.

Feature Flags QuickstartCreate a flags project, install the SDK, and get your first flag evaluating in about twenty minutes.
Was this helpful?